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Young naked models12/14/2023 ![]() ![]() The offer, made via blaring red banners displayed strategically throughout the mall, was widely shared through Chinese social media, leading to widespread condemnation. Running The Money GantletĪpparently the Hainan mall, flush with success from having hit the ultra-lucky milestone in China of compiling 880,000 WeChat views (the number 8 having achieved legendary status in Chinese culture for its propitiousness) only wanted 10 brave young naked women to step forward and run through the mall for just 10 minutes, after which they would receive RMB 10,000 (about $1,500) for their efforts. Earlier last month, a shopping mall on tropical Hainan Island had decided to dispense with clothing altogether for female staffers, offering them a chance to celebrate the 12th anniversary of the mall with a “naked run,” according to an account in The South China Morning Post. There, the local branch of top-three developer Country Garden had attempted the same “Naked Back Marketing” maneuver before being shut down by clued-in authorities.ĭespite the official pushback that the Huizhou and Nanning property innovators faced from their risque approach to unloading their apartments in an increasingly tight market, it was not the first time a mainland firm has used temptations of the flesh to peddle their wares. The Nanning gambit followed a similar tack taken by a real estate company in Huizhou, in Guangdong province, just days before. However, the marketing department of the property agency was so successful in spreading word of the campaign that “the whole of Nanning” knew about it, according to the company’s sales staff. The campaign was apparently shut down only after complaints by the Nanning Women’s Federation, according to the Chinese website The Paper. Bare-Naked Marketing Becomes a Mainland Trend In other words, everything a buyer needs in a new home, just without so many clothes. ![]() Included in the 2-D dioramas were the layout of the apartments with the design particulars of the space: the two spacious bedrooms, the fully functional kitchen, the modern bathroom with rain shower and, presumably, flush toilet. The models, wearing wispy bottom wraps and glitzy cat masks, displayed the ads on the square footage of their bronzed backs. ![]()
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